Is it serendipity or part of the Plano Brasil Maior to expand markets for Brazilian products? The World Cup’s opening day is also International Cachaça Day. Cachaça is Brazil’s national (distilled) spirit. And it is indeed one of the export products promoted by the...
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Brazilian Spirit
Cachaça is in a class by itself, USTR says (and, please, don’t call it rum) UK distiller Diageo is set to pay $450 million to Ypióca Agroindustrial Limitada to acquire the leading premium cachaça brand, Ypióca, the Financial Times reports. The acquisition, Diageo...