It may be good for you, but there’s a backlash against quinoa, reports the Wall Street Journal in a truly entertaining article by Miriam Jordan about the “mother grain of the Incas” that has been touted as a superior alternative to bulgur wheat, couscous and rice.
Perhaps it’s been touted a bit too much. Detractors aren’t just taking aim at quinoa (“there’s a certain undeliciousness to the stuff”) but the “blind devotion” of its fanbase.
That fanbase may be shrinking. The WSJ cites Datamyne trade data in charting the rapid rise and current drop in US imports of quinoa.